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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.827 ROWL
 Adult Non Fiction   Chester Hill . . Available .  
Reserve any copy Click Here Catalogue Record 1013408
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Field name Details
ISBN 9780749481698 (paperback)
Name Rowles, Daniel author.
Title Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Edition 2nd edition.
Published London : KoganPage, 2018.
©2018
Description xi, 213 pages : illustrations ; 24 cm.
Notes Previous edition: 2014.
Includes bibliographical references and index.
Summary This book provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.
Subjects Branding (Marketing)
Internet marketing
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