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Brilliant selling : what the best sales people know, do and say / Jeremy Cassell, Tom Bird.
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Catalogue Record 1032547
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Catalogue Record 1032547
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Catalogue Information
Catalogue Record 1032547
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Item Information
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658.85 CAS
Adult Non Fiction
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Catalogue Record 1032547
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Catalogue Record 1032547 ItemInfo
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Catalogue Record 1032547 ItemInfo
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Details
ISBN
9780273726463 (pbk. : alk. paper)
Name
Cassell, Jeremy
Title
Brilliant selling : what the best sales people know, do and say / Jeremy Cassell, Tom Bird.
Published
Harlow, England ; Pearson 2009.
Description
xvi, 300 p. : ill. ; 22 cm.
Contents
The personality of a salesperson -- How beliefs and values impact sales success -- Performance and selling -- Continually improve through self-coaching -- The sales process as a tool for improvement -- Making the most of your time -- Planning for success -- Setting the right goals -- Managing sales information -- Credibility and rapport : the foundations of effective influencing -- Managing your state being confident whenever you want -- Ask the right questions -- Listen and learn -- Negotiate collaboratively -- How do you sell? -- The modern buyer -- Prospect with purpose -- Initial meeting(s) with prospect -- Identifying what the prospect wants and needs -- Appealing to the customer -- Writing great sales proposals -- Preparing winning pitches -- Persuasive delivery -- Making the most of objections -- Closing and commitment -- The value of a customer -- Managing the relationship -- Your priorities in managing customers.
Subjects
Selling
Success in business
Sales personnel
Other Names
Bird, Tom, 1964-
Links to Related Works
Subject References:
Sales personnel
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Selling
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Success in business
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See Also:
Advertising
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Business
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Direct selling
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Marketing
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Retail trade
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Sales management
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Sales promotion
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Telephone selling
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Business
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Business failures
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Creative ability in business
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Authors:
Bird, Tom, 1964-
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Cassell, Jeremy
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