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Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum.
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Catalogue Record 1053274
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Catalogue Record 1053274
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Catalogue Information
Catalogue Record 1053274
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Item Information
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Status
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658.872 GRUE
Adult Non Fiction
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Catalogue Record 1053274
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Catalogue Record 1053274 ItemInfo
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Catalogue Record 1053274 ItemInfo
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Catalogue Information
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Details
ISBN
9781137024817 (paperback)
Name
Gruenbaum, Ronan
author.
Title
Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum.
Published
New York : Palgrave Macmillan, 2015.
©2015
Description
xviii, 294 pages : illustrations ; 20 cm.
Notes
Includes bibliographical references and index.
Contents
Machine generated contents note: -- 1. What is it? 2. Why it matters3. How to do it4. The Future's Bright.
Summary
This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business.
Subjects
Social media
Internet marketing
Business communication
Organizational change
Series
Palgrave pocket consultants
Links to Related Works
Subject References:
Business communication
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Internet marketing
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Organizational change
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Social media
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See Also:
Business presentations
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Communication
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Job enrichment
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Management
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Organization
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Broader Subject References:
Electronic commerce
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Marketing
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Communication
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Narrower Subject References:
Blogs
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Online social networks.
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Podcasts.
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Authors:
Gruenbaum, Ronan
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Series:
Palgrave pocket consultants
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