Shortcuts
Please wait while page loads.
Canterbury-Bankstown Library Service . Default .
PageMenu- Main Menu-
Page content

Catalogue Display

Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere / Paul B. Brown.

Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere / Paul B. Brown.
.
Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
658.421 BROW
 Adult Non Fiction   Riverwood . . On Loan . 5 Jul 2024
Reserve any copy Click Here Catalogue Record 1075740
. Catalogue Record 1075740 ItemInfo . Catalogue Record 1075740 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781629560557 (hardback)
Name Brown, Paul B. author.
Title Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere / Paul B. Brown.
Published Brookline, MA : Bibliomotion, 2015.
©2015.
Description 163 pages ; 24 cm.
Notes Includes bibliographical references and index.
Contents Machine generated contents note: ch. 1 How This Book Can Help You -- ch. 2 How the Best Entrepreneurs Think -- ch. 3 Always Start with a Market Need (And Not the Great Idea) -- ch. 4 The Secret of Marketing? Compete Differently -- ch. 5 Don't Set Out to Become Rich -- ch. 6 You Need Less Money Than You Think -- ch. 7 Building the Team -- ch. 8 How the Most Successful People Turn Obstacles into Assets -- ch. 9 Getting Motivated and Staying Motivated for the Long Haul.
Summary Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike.
Subjects Entrepreneurship
Creative ability in business
Success in business
Employee motivation
Links to Related Works
Subject References:
See Also:
Broader Subject References:
Authors:
.
Related Searches Catalogue Record 1075740
.
Add Title to Basket Catalogue Record 1075740
.
Catalogue Information 1075740 . Catalogue Information 1075740 Top of page .
Quick Search