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Getting to like : how to boost your personal and professional brand to expand opportunities, grow your business, and achieve financial success / Jeremy Goldman, Ali B. Zagat.
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Catalogue Record 1087979
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Catalogue Record 1087979
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Catalogue Information
Catalogue Record 1087979
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Item Information
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650.1 GOLD
Adult Non Fiction
Campsie
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Catalogue Record 1087979
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Catalogue Record 1087979 ItemInfo
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Catalogue Record 1087979 ItemInfo
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Catalogue Information
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Details
ISBN
9781632650474 (paperback)
Name
Goldman, Jeremy
author.
Title
Getting to like : how to boost your personal and professional brand to expand opportunities, grow your business, and achieve financial success / Jeremy Goldman, Ali B. Zagat.
Published
Wayne, New Jersey : Career Press, 2016.
©2016
Description
254 pages ; 23 cm.
Notes
Includes bibliographical references and index.
Summary
" In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career. "--
Subjects
Career development
Marketing
Social media
Other Names
Zagat, Ali
author.
Links to Related Works
Subject References:
Career development
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Marketing
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Social media
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See Also:
Commodity exchanges
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Communication in marketing
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Direct marketing
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Export marketing
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Industrial management
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Market segmentation
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New products
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Retail trade
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Sales management
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Sales promotion
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Selling
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Broader Subject References:
Communication
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Narrower Subject References:
Green marketing.
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Internet marketing
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Target marketing.
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Blogs
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Online social networks.
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Podcasts.
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Authors:
Goldman, Jeremy
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Zagat, Ali
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