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Selling the dream : a novel / by Hugh Mackay.
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Catalogue Record 1093676
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Catalogue Record 1093676
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Catalogue Information
Catalogue Record 1093676
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Item Information
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AF MACK
Adult Fiction
Campsie
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Available
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AF MACK
Adult Fiction
Lakemba
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Catalogue Record 1093676
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Catalogue Record 1093676 ItemInfo
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Catalogue Record 1093676 ItemInfo
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Catalogue Information
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Details
ISBN
9781743534861 (paperback)
Name
Mackay, Hugh, 1938-
author.
Title
Selling the dream : a novel / by Hugh Mackay.
Published
Sydney, New South Wales : Macmillan, Pan Macmillan Australia, 2017.
©2017
Description
228 pages ; 21 cm.
Summary
Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack 'The Ripper', he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake ...Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream.In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls.
Subjects
Advertisers -- Fiction
Genre
Humorous fiction
Links to Related Works
Subject References:
Advertisers -- Fiction
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Humorous fiction
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See Also:
Fiction
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Wit and humor
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Authors:
Mackay, Hugh, 1938-
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