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Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles.

Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles.
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Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
658.872 COLE
 Adult Non Fiction   Lakemba . . Available .  
Reserve any copy Click Here Catalogue Record 1097295
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Field name Details
ISBN 9780730345770 (paperback)
Name Coles, Linda author.
Title Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles.
Published Milton, Qld : John Wiley & Sons, 2018.
©2018
Description xx, 242 pages ; 22 cm.
Notes Includes index.
Summary Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.
Subjects Social media
Internet marketing
Business networks
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