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Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles.
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Catalogue Record 1097295
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Catalogue Record 1097295
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Catalogue Information
Catalogue Record 1097295
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658.872 COLE
Adult Non Fiction
Lakemba
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Catalogue Record 1097295
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Catalogue Record 1097295 ItemInfo
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Catalogue Record 1097295 ItemInfo
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Catalogue Information
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Details
ISBN
9780730345770 (paperback)
Name
Coles, Linda
author.
Title
Social media for business : foolproof tips to help you promote your business or your brand / Linda Coles.
Published
Milton, Qld : John Wiley & Sons, 2018.
©2018
Description
xx, 242 pages ; 22 cm.
Notes
Includes index.
Summary
Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.
Subjects
Social media
Internet marketing
Business networks
Links to Related Works
Subject References:
Business networks
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Internet marketing
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Social media
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See Also:
Strategic alliances (Business)
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Broader Subject References:
Electronic commerce
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Marketing
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Communication
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Narrower Subject References:
Blogs
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Online social networks.
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Podcasts.
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Authors:
Coles, Linda
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