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The beermat entrepreneur : turn your good idea into a great business / Mike Southon and Chris West.
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Catalogue Record 1136505
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Catalogue Record 1136505
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Catalogue Information
Catalogue Record 1136505
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Item Information
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
658.11 SOUT
Adult Non Fiction
Riverwood
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Catalogue Record 1136505
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Catalogue Record 1136505 ItemInfo
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Catalogue Record 1136505 ItemInfo
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Catalogue Information
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Details
ISBN
9781292243832 (paperback)
Name
Southon, Mike, 1953-
author.
Title
The beermat entrepreneur : turn your good idea into a great business / Mike Southon and Chris West.
Edition
Third edition.
Published
Harlow, England : Pearson, 2018.
©2018
Description
xx, 179 pages ; 24 cm.
Notes
Previously published: 2005.
Includes bibliographical references and index.
Summary
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to 'go for growth' - this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Subjects
Entrepreneurship
New business enterprises
Other Names
West, Christopher, 1940-
author.
Links to Related Works
Subject References:
Entrepreneurship
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New business enterprises
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See Also:
Business enterprises
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Small business
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Broader Subject References:
Capitalism
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Authors:
Southon, Mike, 1953-
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West, Christopher, 1940-
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