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Think like Amazon : 50 1/2 ways to become a digital leader / John Rossman.

Think like Amazon : 50 1/2 ways to become a digital leader / John Rossman.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.872 ROSS
 Adult Non Fiction   Campsie . . Available .  
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Catalogue Information
Field name Details
ISBN 9781260455496 (hardback)
Name Rossman, John, 1964- author.
Title Think like Amazon : 50 1/2 ways to become a digital leader / John Rossman.
Published New York : McGraw-Hill, [2019]
℗♭2019
Description xiv, 300 pages ; 234 cm.
Notes Includes bibliographical references and index.
Summary The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to "think like Amazon" to succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They'll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.
Subjects Amazon.com (Firm)
Strategic planning
Electronic commerce
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