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Winning her business : how to transform the customer experience for the world's most powerful consumers / Bridget Brennan.

Winning her business : how to transform the customer experience for the world's most powerful consumers / Bridget Brennan.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.802 BREN
 Adult Non Fiction   Chester Hill . . Available .  
Reserve any copy Click Here Catalogue Record 1169059
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Field name Details
ISBN 9781400209972 (hardback)
Name Brennan, Bridget author.
Title Winning her business : how to transform the customer experience for the world's most powerful consumers / Bridget Brennan.
Published [Nashville, Tennessee] : HarperCollins Leadership, an imprint of HarperCollins, [2019]
©2019
Description xx, 211 pages ; 24 cm
Notes Includes bibliographical references (pages 201-211).
Summary When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Subjects Women consumers
Consumer behavior
Marketing
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