| ISBN |
9780062565235 (paperback) |
| Name |
Christensen, Clayton M. author. |
| Title |
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. |
| Edition |
First edition. |
| Published |
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016] |
| ©2016 |
| Description |
xix, 262 pages ; 24 cm. |
| Notes |
Includes bibliographical references and index. |
| Contents |
Contents: Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs. |
| Summary |
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs. |
| Subjects |
Creative ability in business |
| Customer services |
| Success in business |
| Other Names |
Hall, Taddy author. |
| Dillon, Karen, (Editor) author. |
| Duncan, David S. author. |
| Links to Related Works |
Subject References:
See Also:
Authors:
|
|---|
