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Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
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Catalogue Record 1169661
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Catalogue Record 1169661
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Catalogue Information
Catalogue Record 1169661
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Item Information
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
658.4 CHRI
Adult Non Fiction
Campsie
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On Loan
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25 Sep 2024
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Catalogue Record 1169661
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Catalogue Record 1169661 ItemInfo
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Catalogue Record 1169661 ItemInfo
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Catalogue Information
Field name
Details
ISBN
9780062565235 (paperback)
Name
Christensen, Clayton M.
author.
Title
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
Edition
First edition.
Published
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]
©2016
Description
xix, 262 pages ; 24 cm.
Notes
Includes bibliographical references and index.
Contents
Contents: Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Summary
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Subjects
Creative ability in business
Customer services
Success in business
Other Names
Hall, Taddy
author.
Dillon, Karen (Editor)
author.
Duncan, David S.
author.
Links to Related Works
Subject References:
Creative ability in business
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Customer services
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Success in business
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See Also:
Business
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Success
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Success in business
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Business
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Business failures
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Creative ability in business
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Authors:
Christensen, Clayton M.
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Dillon, Karen (Editor)
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Duncan, David S.
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Hall, Taddy
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