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I am my brand : how to build your brand without apology / Kubi Springer.
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Catalogue Record 1180189
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Catalogue Record 1180189
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Catalogue Information
Catalogue Record 1180189
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Item Information
Shelf Location
Collection
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Status
Due Date
650.108 SPRI
Adult Non Fiction
Panania
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Catalogue Record 1180189
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Catalogue Record 1180189 ItemInfo
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Catalogue Record 1180189 ItemInfo
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Details
ISBN
9781472974396 (paperback)
Name
Springer, Kubi
author.
Title
I am my brand : how to build your brand without apology / Kubi Springer.
Published
London : Bloomsbury Business, 2020.
©2020
Description
xvii, 282 pages : illustrations ; 24 cm.
Summary
A toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a tapestry of personal brand advice interwoven with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. It explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life. Written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. I am my brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Subjects
Success in business
Business names
Self-realization in women
Women -- Vocational guidance
Businesswomen
Links to Related Works
Subject References:
Business names
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Businesswomen
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Self-realization in women
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Success in business
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Women -- Vocational guidance
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See Also:
Brand name products
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Commercial law
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Names
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Trademarks
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Business
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Business
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Business failures
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Creative ability in business
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Authors:
Springer, Kubi
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