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Stop listening to the customer : --try hearing your brand instead / Adam Ferrier ; with Jen Flemming.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658 FERR	Adult Non Fiction		Padstow .	. Available .

Catalogue Information
Field name	Details
ISBN	9780730370574 (paperback)
Name	Ferrier, Adam author.
Title	Stop listening to the customer : --try hearing your brand instead / Adam Ferrier ; with Jen Flemming.
Published	Milton, Qld. : Wiley, 2020.
Published	©2020
Description	xx, 198 pages : illustrations, portraits ; 23 cm.
Notes	Includes bibliographical references and index.
Summary	The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.
Subjects	Success in business
	Entrepreneurship
	Branding (Marketing)
Other Names	Flemming, Jen author.
Links to Related Works	Subject References: Branding (Marketing) . Entrepreneurship . Success in business . See Also: Business . Business failures . Creative ability in business . Broader Subject References: Capitalism . Authors: Ferrier, Adam . Flemming, Jen .