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No filter : the inside story of how Instagram transformed business, celebrity and our culture / Sarah Frier.

No filter : the inside story of how Instagram transformed business, celebrity and our culture / Sarah Frier.
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Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
302.231 FRIE
 Adult Non Fiction   Campsie . . Available .  
Reserve any copy Click Here Catalogue Record 1199953
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Field name Details
ISBN 9781847942548 (paperback)
Name Frier, Sarah author.
Title No filter : the inside story of how Instagram transformed business, celebrity and our culture / Sarah Frier.
Published London : Random House Business, [2020].
©2020
Description xxii, 327 pages ; 20 cm.
Notes Includes bibliographical references and index.
Summary The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. Ten years later, and Instagram has a value of over $100 billion. In No Filter, Bloomberg's Sarah Frier tells the remarkable inside story of how Instagram became the hottest website on Earth. She explores the company's unlikely acquisition by Facebook, and the internal clashes over whether it could retain its autonomy. And she reveals how, when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society -- creating a new kind of celebrity, the 'influencer', with unprecedented control over how we all buy; becoming home not only to photos of pets and holidays, but also to bullies, racists, and conspiracy theorists; and helping create a world in which a handful of tech companies have unprecedented control over how we all shop and think. The result is a book that raises profound questions about how technology is changing the world. Is Instagram really just another photo website? Or might it represent the future of every business on Earth?
Subjects Instagram (Firm)
Instagram (Firm) -- History
Facebook (Electronic resource)
Social media
Online social networks
Photography -- Digital techniques
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