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Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley.

Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley.
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Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
658.872 HAND
 Adult Non Fiction   Earlwood . . *, Overdue . 23 May 2024
Reserve any copy Click Here Catalogue Record 1245311
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ISBN 9781119854166 (hardback)
Name Handley, Ann, 1963- author.
Title Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley.
Edition Completely revised and expanded [edition].
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
©2022
Description xix, 412 pages : illustrations ; 24 cm
Notes "10% funnier"--Title page.
Includes bibliographical references and index.
Summary "A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: - How to attract and retain customers with stellar online communication; - How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers; - Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism; - Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."-- Provided by publisher.
Subjects Internet marketing
Business communication
Marketing
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