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The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
659.10285 BLY	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	0658021141 (alk. paper)
ISBN	0658020994
Name	Bly, Robert W.
Title	The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.
Published	New York : McGraw-Hill, c2002.
Description	xv, 320 p. : ill. ; 24 cm.
Notes	Includes bibliographical references (p. 303-305) and index.
Subjects	Internet marketing
	Advertising copy
	Electronic commerce
Links to Related Works	Subject References: Advertising copy . Electronic commerce . Internet marketing . See Also: Authorship . Commerce . Information superhighway . Broader Subject References: Electronic commerce . Marketing . Narrower Subject References: Internet auctions . Internet marketing . Authors: Bly, Robert W. .