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Media communication : an introduction to theory and process / James Watson.

Media communication : an introduction to theory and process / James Watson.
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Shelf Location Collection Volume Ref. Branch Status Due Date
302.23 WAT
 Adult Non Fiction   Bankstown . . Available .  
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Field name Details
ISBN 140390149X (pbk.)
1403901481(cased) :
1403901481 (hardback)
Name Watson, James, 1936-
Title Media communication : an introduction to theory and process / James Watson.
Edition 2nd ed.
Published Basingstoke., Hampshire : Palgrave : c2003.
Description xv., 368 p. : ill. : 24 cm.
Notes Includes bibliographical references and index.
Contents Introduction: Studying Media -- 1. Setting the Scene: Media in Context -- 2. The Language of Study -- 3. The Audience for Media: Perspectives on Use and Response -- 4. Media in Society: Purpose and Performance -- 5. The News: Gates, Agendas and Values -- 6. Narrative: The Media as Storytellers -- 7. The Practice of Media: Pressures and Constraints -- 8. The Global Arena: Issues of Dominance and Control -- 9. Network Communication: Interactivity, Surveillance and Virtual Reality -- 10. Research as Exploration and Development -- 11. In Summary: Media in a New Century -- App. 1. A Brief ABC of Perceived Media Effects -- App. 2. Screen Violence as Influence and Commodity: An Ongoing Debate.
Summary "James Watson's Media Communication established itself on first publication in 1998 as a supportive and engaging overview of the role and influence of mass media in contemporary society. For students taking courses in media studies or communication studies for the first time, it offers a clear conceptual framework for understanding the process of media communication, setting debates firmly in social, cultural, political and economic context, as well as illustrating theoretical arguments with memorable and up-to-date examples." "The second edition builds on the strengths of the first with its emphasis on applying theory to practice, exploring a wide range of debate and research in a succinct and lively fashion, and furnishing readers with the analytical tools to substantiate their own ideas about the function and practices of the media."--BOOK JACKET.
Subjects Mass media
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