| ISBN |
0471478644 (hbk.) : |
| Name |
Craig, Jenny |
| Title |
The Jenny Craig story : how one woman changes millions of lives / Jenny Craig. |
| Published |
Hoboken, N.J. : John Wiley & Sons, c2004. |
| Description |
x, 211 p., [16] p. of plates : ill., facsim., ports. ; 24 cm. |
| Notes |
Published simultaneously in the U.S. and Canada. |
| Includes index. |
| Contents |
It's never too late: the Jenny Craig story -- Introduction -- Early years: "I learned very early that 'work' was not a dirty four-letter word" -- First foray into entrepreneurship: "You can do anything and be anything you want..." -- Researching new franchise opportunities: "I was open to anything that was available" -- Negotiating a buyout: "I'd rather be in jail than be here" -- The beginning of Jenny Craig, Inc.: "A company that would incorporate all the necessary benefits of successful weight management -- Starting over: back in the U.S.: "We were both only 52-and ready for a new challenge" -- Health troubles and legal problems: "Surely there's something or someone out there that has the answer" -- The challenge of succession planning: "I have always believed we should have a woman in charge of field operations" -- Moving on and looking ahead: "I devoted most of my adult life to helping people make positive changes" -- Final thoughts: "I can't wait for tomorrow". |
| Summary |
"Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. You'll also trace Craig's early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods.". |
| "The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness." |
| Subjects |
Craig, Jenny |
| Jenny Craig, Inc |
| Businesswomen -- United States -- Biography |
| Weight loss |
| Reducing diets |
| Links to Related Works |
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