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Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.
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Catalogue Record 581359
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Catalogue Record 581359
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Catalogue Information
Catalogue Record 581359
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659.2 BAV
Adult Non Fiction
Bankstown
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Catalogue Record 581359
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Catalogue Record 581359 ItemInfo
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Catalogue Record 581359 ItemInfo
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Catalogue Information
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Details
ISBN
0198603843
Name
Baverstock, Alison
Title
Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.
Published
Oxford [UK] ; New York : Oxford University Press, 2002.
Description
96 p. : ill. ; 21 cm.
Notes
Includes bibliographical references (p. 91-92) and index.
Contents
1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7. Troubleshooting.
Summary
This book gives advice on how to generate publicity and promote public relations through the use of effective words. In two sections, it helps the user establish promotional goals and advises on what kind of message to present. Exercises help to reinforce points made, and there are examples of good and bad practice based on real-life situations.
Subjects
Public relations
Public relations -- Management
Newsletters
Press releases
Publicity
Business communication
Other Names
Baumgartner-Cohen, Beatrice
Series
One step ahead
Links to Related Works
Subject References:
Business communication
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Newsletters
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Press releases
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Public relations
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Public relations -- Management
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Publicity
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See Also:
Business presentations
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Communication
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Journalism
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Newspapers
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Government and the press
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Public relations
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Publicity
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Advertising
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Customer relations
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Mass media and business
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Press releases
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Publicity
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Advertising
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Journalism
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Press
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Press releases
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Public relations
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Authors:
Baumgartner-Cohen, Beatrice
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Baverstock, Alison
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Series:
One step ahead
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