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Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.

Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.
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Shelf Location Collection Volume Ref. Branch Status Due Date
659.2 BAV
 Adult Non Fiction   Bankstown . . Available .  
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Field name Details
ISBN 0198603843
Name Baverstock, Alison
Title Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.
Published Oxford [UK] ; New York : Oxford University Press, 2002.
Description 96 p. : ill. ; 21 cm.
Notes Includes bibliographical references (p. 91-92) and index.
Contents 1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7. Troubleshooting.
Summary This book gives advice on how to generate publicity and promote public relations through the use of effective words. In two sections, it helps the user establish promotional goals and advises on what kind of message to present. Exercises help to reinforce points made, and there are examples of good and bad practice based on real-life situations.
Subjects Public relations
Public relations -- Management
Newsletters
Press releases
Publicity
Business communication
Other Names Baumgartner-Cohen, Beatrice
Series One step ahead
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