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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.8342 PET	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	0256261903
ISBN	007116703X
Name	Peter, J. Paul
Title	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Edition	5th ed.
Published	New York : Irwin McGraw-Hill, 1999.
Description	xxv, 545 p. : ill. ; 26 cm.
Notes	Includes bibliographical references and index
Subjects	Consumer behavior
Subjects	Marketing
Other Names	Olson, Jerry C. (Jerry Corrie), 1944-
Links to Related Works	Subject References: Consumer behavior . Marketing . See Also: Human behavior . Commodity exchanges . Communication in marketing . Direct marketing . Export marketing . Industrial management . Market segmentation . New products . Retail trade . Sales management . Sales promotion . Selling . Narrower Subject References: Customer loyalty . Green marketing. . Internet marketing . Target marketing. . Authors: Olson, Jerry C. (Jerry Corrie), 1944- . Peter, J. Paul .