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The complete guide to direct marketing / Chet Meisner.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.872 MEI	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	1419526936
ISBN	9781419526930
Name	Meisner, Chet
Title	The complete guide to direct marketing / Chet Meisner.
Published	Chicago : Kaplan Pub., c2006.
Description	viii, 266 p. : ill. ; 23 cm.
Notes	Includes index.
Notes	Includes bibliographical references (p. 247-248) and index.
Contents	Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
Subjects	Direct marketing
Links to Related Works	Subject References: Direct marketing . See Also: Direct selling . Marketing . Authors: Meisner, Chet .