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© LIBERO v6.4.1sp230608
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YouTube for business : online video marketing for any business / Michael Miller.
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Catalogue Record 735731
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Catalogue Record 735731
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Catalogue Information
Catalogue Record 735731
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658.872 MIL
Adult Non Fiction
Bankstown
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Catalogue Record 735731
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Catalogue Record 735731 ItemInfo
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Catalogue Record 735731 ItemInfo
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Catalogue Information
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Details
ISBN
9780789737977
0789737973
Name
Miller, Michael, 1958-
Title
YouTube for business : online video marketing for any business / Michael Miller.
Published
Indianapolis, Ind. : Que, c2009.
Description
xviii, 265 p. : ill. ; 23 cm.
Notes
Includes index.
Contents
I. Marketing Your Business Online with YouTube -- 1. How YouTube Can Help You Market Your Business -- 2. Developing Your YouTube Marketing Strategy -- 3. Tips for Producing More Effective YouTube Videos -- Profile. Blendtec -- II. Producing Your YouTube Videos -- 4. Understanding Audio/Video Technology -- 5. Shooting Webcam Videos -- 6. Shooting Semi-Pro Videos -- 7. Shooting Professional Videos -- 8. Editing and Enhancing Your Videos -- Profile. Charles Smith Pottery -- III. Managing Your YouTube Videos -- 9. Uploading Your Videos to YouTube -- 10. Creating a YouTube Presence -- 11. Incorporating YouTube Videos on Your Own Website -- Profile. Annette Lawrence, ReMax ACR Elite Group, Inc -- IV. Working with YouTube Video Slogs -- 12. Managing a Video Blog -- 13. Integrating Text Blogs and Video Blogs -- Profile. Stone Brewing Company -- V. Promotion and Monetization -- 14. Tracking Performance -- 15. Promoting Your YouTube Videos -- Profile. D-Link.
Summary
"To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan - and drive traffic to your company's website."--BOOK JACKET.
Subjects
YouTube (Firm)
Internet marketing
Webcasting
Links to Related Works
Subject References:
Internet marketing
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Webcasting
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YouTube (Firm)
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Broader Subject References:
Electronic commerce
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Marketing
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Authors:
Miller, Michael, 1958-
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