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The genius machine : the 11 steps that turn raw ideas into brilliance / Gerald Sindell.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.575 SIN	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9781577316503 (hardcover : alk. paper)
ISBN	1577316509 (hardcover : alk. paper)
Name	Sindell, Gerald Seth
Title	The genius machine : the 11 steps that turn raw ideas into brilliance / Gerald Sindell.
Published	Novato, Calif. : New World Library, c2009
Description	145 p. ; 21 cm.
Notes	Includes index.
Contents	Distinctions : yes, there is no vanilla -- Identity : the skinny Sumo -- Implications : the reasonable extremist -- Testing : find the breaking point -- Precedent : the great conversation -- Need : we are not alone -- Foundation : discover the house rules -- Completion : the Alexandria test -- Connecting : flatten the learning curve -- Impact : the point of no return -- Advocacy : a curator of hooks.
Subjects	New products
	Product management
	Marketing
	Critical thinking -- Popular works
Links to Related Works	Subject References: Critical thinking -- Popular works . Marketing . New products . Product management . See Also: Commodity exchanges . Communication in marketing . Direct marketing . Export marketing . Industrial management . Market segmentation . New products . Retail trade . Sales management . Sales promotion . Selling . Commercial products . Marketing . Product management . Technological forecasting . New products . Narrower Subject References: Green marketing. . Internet marketing . Target marketing. . Authors: Sindell, Gerald Seth .