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Pre-commerce : how companies and customers are transforming business together / Bob Pearson.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.812 PEA	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9780470928448 (cloth)
Name	Pearson, Bob, 1962-
Title	Pre-commerce : how companies and customers are transforming business together / Bob Pearson.
Published	San Francisco : Jossey-Bass, c2011.
Description	x, 310 p. ; 24 cm.
Notes	Includes bibliographical references and index.
Contents	The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
Subjects	Consumer behavior
	Social media -- Economic aspects
	Customer relations -- Technological innovations
	Internet marketing
Links to Related Works	Subject References: Consumer behavior . Customer relations -- Technological innovations . Internet marketing . Social media -- Economic aspects . See Also: Human behavior . Broader Subject References: Electronic commerce . Marketing . Narrower Subject References: Customer loyalty . Authors: Pearson, Bob, 1962- .