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What is branding? / Matthew Healey.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.827 HEA	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9782888931355 (pbk.)
ISBN	2888931354 (pbk.)
Name	Healey, Matthew
Title	What is branding? / Matthew Healey.
Published	Mies ; Hove : RotoVision, c2010.
Description	256 p. : ill. (chiefly col.), ports. (some col.) ; 22 cm.
Notes	Originally published: 2008.
Notes	Includes bibliographical references and index.
Subjects	Brand name products
	Branding (Marketing)
	Product management
Series	Essential design handbooks
Links to Related Works	Subject References: Brand name products . Branding (Marketing) . Product management . See Also: Business names . Commercial products . Trademarks . New products . Authors: Healey, Matthew . Series: Essential design handbooks .