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Effective marketing : in easy steps / Catriona MacKay.

Effective marketing : in easy steps / Catriona MacKay.

Item Information Catalogue Record 778124 .
Catalogue Information Catalogue Record 778124 .

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Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.8 MAC	Adult Non Fiction		Bankstown .	. Available .

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Catalogue Information
Field name	Details
ISBN	9781840784268 (pbk.)
Name	MacKay, Catriona
Title	Effective marketing : in easy steps / Catriona MacKay.
Published	Southam : In Easy Steps, c2011.
Description	192 p. : col. ill. ; 23 cm.
Notes	Includes index.
Summary	In Marketing in Easy Steps, Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing.
Subjects	Marketing
Series	In easy steps
Links to Related Works	Subject References: Marketing . See Also: Commodity exchanges . Communication in marketing . Direct marketing . Export marketing . Industrial management . Market segmentation . New products . Retail trade . Sales management . Sales promotion . Selling . Narrower Subject References: Green marketing. . Internet marketing . Target marketing. . Authors: MacKay, Catriona . Series: In easy steps .

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