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Inside Apple : the secrets behind the past and future sucess of Steve Jobs's iconic brand / Adam Lashinsky.
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Catalogue Record 785764
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Catalogue Record 785764
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Catalogue Information
Catalogue Record 785764
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Status
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338.761 LAS
Adult Non Fiction
Padstow
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Catalogue Record 785764
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Catalogue Record 785764 ItemInfo
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Catalogue Record 785764 ItemInfo
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Details
ISBN
9781848547223 (pbk.)
1848547226 (pbk.)
Name
Lashinsky, Adam
Title
Inside Apple : the secrets behind the past and future sucess of Steve Jobs's iconic brand / Adam Lashinsky.
Published
London : John Murray, 2012
Description
223 p. ; 24 cm.
Notes
Includes index.
Contents
1. Rethink Leadership -- 2. Embrace Secrecy -- 3. Focus Obsessively -- 4. Stay Start-Up Hungry -- 5. Hire Disciples -- 6. Own Your Message -- 7. Overwhelm Friends/Dominate Foes -- 8. Plan for After Your Successor -- 9. Inspire Imitators -- 10. One More Thing.
Summary
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
Subjects
Apple Computer, Inc -- Management
Computer industry -- United States -- Management -- Case studies
Creative ability in business -- Case studies
Industrial management
Creative ability in business
Links to Related Works
Subject References:
Apple Computer, Inc -- Management
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Computer industry -- United States -- Management -- Case studies
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Creative ability in business
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Creative ability in business -- Case studies
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Industrial management
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See Also:
Business
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Success
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Success in business
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Business
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Business consultants
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Business intelligence
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Business logistics
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Delegation of authority
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Industrial hygiene
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Industrial organization
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Industrial productivity
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Management
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Management games
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Managerial economics
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Marketing
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Materials management
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Production management
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Sales management
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Authors:
Lashinsky, Adam
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