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Inside Apple : the secrets behind the past and future sucess of Steve Jobs's iconic brand / Adam Lashinsky.

Inside Apple : the secrets behind the past and future sucess of Steve Jobs's iconic brand / Adam Lashinsky.
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Shelf Location Collection Volume Ref. Branch Status Due Date
338.761 LAS
 Adult Non Fiction   Padstow . . Available .  
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ISBN 9781848547223 (pbk.)
1848547226 (pbk.)
Name Lashinsky, Adam
Title Inside Apple : the secrets behind the past and future sucess of Steve Jobs's iconic brand / Adam Lashinsky.
Published London : John Murray, 2012
Description 223 p. ; 24 cm.
Notes Includes index.
Contents 1. Rethink Leadership -- 2. Embrace Secrecy -- 3. Focus Obsessively -- 4. Stay Start-Up Hungry -- 5. Hire Disciples -- 6. Own Your Message -- 7. Overwhelm Friends/Dominate Foes -- 8. Plan for After Your Successor -- 9. Inspire Imitators -- 10. One More Thing.
Summary Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
Subjects Apple Computer, Inc -- Management
Computer industry -- United States -- Management -- Case studies
Creative ability in business -- Case studies
Industrial management
Creative ability in business
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