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Get your business online now! / Todd Alexander.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
381.142 ALEX	Adult Non Fiction		Campsie .	. Available .
381.142 ALE	Adult Non Fiction		Padstow .	. Available .

Catalogue Information
Field name	Details
ISBN	9780733628986 (pbk.)
Name	Alexander, Todd
Title	Get your business online now! / Todd Alexander.
Published	Sydney : Hachette Australia, 2012.
Description	239 p. ; 21 cm.
Notes	"Be part of Australia's eCommerce revolution"--cover.
Notes	Includes bibliographical references (p. 223) and index.
Summary	One of the barriers to Australian businesses becoming e-commerce merchants is the lack of local, affordable knowledge in the area. The media and key influencers alike have been talking about the great potential of e-commerce in Australia, yet the industry lags behind other English-speaking markets. Of the estimated $24 billion Australians spend online each year, it is estimated that up to 40% is spent with international etailers [Forrester Research].Todd has brought together a comprehensive and accessible guide to the online market place by covering how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions and understanding online customer service.The content is supported not only by Todd's own 10 year experience as an e-commerce expert but also from a selection of sourced knowledge and advice from a range of Australian online professionals that include employees of Google, PayPal, Nine MSN, Fairfax Digital, Commonwealth Bank, Woolworths and Linked In.
Subjects	Electronic commerce -- Australia
Links to Related Works	Subject References: Electronic commerce -- Australia . Authors: Alexander, Todd .