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Manager's guide to social media / Scott Klososky.

Manager's guide to social media / Scott Klososky.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.054678 KLO
 Adult Non Fiction   Bankstown . . Available .  
Reserve any copy Click Here Catalogue Record 801081
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Field name Details
ISBN 9780071754330 (alk. paper)
0071754334 (alk. paper)
Name Klososky, Scott
Title Manager's guide to social media / Scott Klososky.
Published New York : McGraw-Hill, 2011
Description xiii, 193 p. ; 23 cm.
Notes Includes index.
Contents Introduction -- 1. Social technologies: an introduction -- 2. Social technology and the organization -- 3. Setting the tone: social tech from a leadership perspective -- 4. Managing the use of social tools -- 5. Selecting the best social tech tools -- 6. Managing your online reputation -- 7. Building rivers of information -- 8. Managing the organizational voice -- 9. Social tools and virtual teams -- 10. Managing social tech by the numbers -- 11. Integrating social tech with velocity -- 12. The future of managing social tech -- Index.
Summary "Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. 'Manager's Guide to Social Media' is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company's online reputation ; Set internal policies on the proper use of social media ; Build "rivers" of information to outsmart the competition ; Implement social tools internally to support virtual teams ; Forecast the next trends in social media." - product description.
Subjects Information technology -- Management
Management -- Social aspects
Personal Internet use in the workplace
Social media
Series Briefcase book.
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