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One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key with Colleen Sell
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Catalogue Record 801082
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Catalogue Record 801082
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Catalogue Information
Catalogue Record 801082
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658.1 KEY
Adult Non Fiction
Bankstown
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Catalogue Record 801082
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Catalogue Record 801082 ItemInfo
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Catalogue Record 801082 ItemInfo
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Catalogue Information
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Details
ISBN
9780071756150 (hbk.)
Name
Key, Stephen
Title
One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key with Colleen Sell
Published
New York : McGraw-Hill, 2011
Description
xvi, 237 p. ; 24 cm.
Notes
Includes bibliographical references and index.
Contents
pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market.
Summary
Stephen has an uncanny and successful knack for simplifying the licensing mystique. One Simple Idea provides a road map and confidence to those who follow his proven approach. Warren Tuttle, product scout, Lifetime Brands. Since the successful marketing of the Pet Rock in 1975, I have talked with thousands of hopeful inventors who seek help in getting their ideas to market. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide to everything that goes into a successful product introduction. It's a book I wish I would have had available to me. It's a book that would have saved me a lot of time and money. Gary Dahl, Pet Rock inventor. If you are ready to change your life, buy this book! Stephen Key turns conventional inventing wisdom on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.
Subjects
Inventions -- Marketing
Entrepreneurship
Inventions
New business enterprises -- Management
Links to Related Works
Subject References:
Entrepreneurship
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Inventions
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Inventions -- Marketing
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New business enterprises -- Management
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See Also:
Technological innovations
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Broader Subject References:
Capitalism
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Authors:
Key, Stephen
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