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Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.
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Catalogue Record 801397
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Catalogue Record 801397
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Catalogue Information
Catalogue Record 801397
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Item Information
Shelf Location
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Status
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658.575 CHI
Adult Non Fiction
Bankstown
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Catalogue Record 801397
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Catalogue Record 801397 ItemInfo
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Catalogue Record 801397 ItemInfo
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Catalogue Information
Field name
Details
ISBN
9780062125699
Name
Chipchase, Jan
Title
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.
Edition
First edition.
Published
New York, NY : HarperBusiness, [2013]
Description
239 pages ; 24 cm.
Contents
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
Subjects
Marketing research
New products
Consumer behavior
Other Names
Steinhardt, Simon
Links to Related Works
Subject References:
Consumer behavior
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Marketing research
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New products
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See Also:
Human behavior
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Commercial products
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Marketing
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Product management
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Technological forecasting
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Narrower Subject References:
Customer loyalty
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Authors:
Chipchase, Jan
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Steinhardt, Simon
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Catalogue Record 801397
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Catalogue Record 801397
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Catalogue Information 801397
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Catalogue Information 801397
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