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Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.575 CHI	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9780062125699
Name	Chipchase, Jan
Title	Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.
Edition	First edition.
Published	New York, NY : HarperBusiness, [2013]
Description	239 pages ; 24 cm.
Contents	Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
Subjects	Marketing research
	New products
	Consumer behavior
Other Names	Steinhardt, Simon
Links to Related Works	Subject References: Consumer behavior . Marketing research . New products . See Also: Human behavior . Commercial products . Marketing . Product management . Technological forecasting . Narrower Subject References: Customer loyalty . Authors: Chipchase, Jan . Steinhardt, Simon .