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Grow the core : how to focus on your core business for brand success / David Taylor.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.827 TAY	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9781118484715 (hbk)
Name	Taylor, David, 1964-
Title	Grow the core : how to focus on your core business for brand success / David Taylor.
Published	Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
Description	xvi, 237 pages : illustrations ; 25 cm.
Notes	Includes bibliographical references (pages [223]-225) and index.
Subjects	Brand name products -- Management
	Product management
	Strategic planning
	Branding (Marketing)
Links to Related Works	Subject References: Brand name products -- Management . Branding (Marketing) . Product management . Strategic planning . See Also: New products . Business planning . Planning . Authors: Taylor, David, 1964- .