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The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.827 ADA	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9780230342248 (alk. paper)
Name	Adamson, Allen P.
Title	The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.
Edition	1st ed.
Published	New York, NY : Palgrave Macmillan, c2013.
Description	xii, 269 p. ; 25 cm.
Notes	Includes index.
Contents	To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
Subjects	Brand name products -- Management
	Product management
	Branding (Marketing)
Links to Related Works	Subject References: Brand name products -- Management . Branding (Marketing) . Product management . See Also: New products . Authors: Adamson, Allen P. .