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The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.

The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.872 BUR
 Adult Non Fiction   Bankstown . . Available .  
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Field name Details
ISBN 9780071816410 (alk. paper)
0071816410 (alk. paper)
Name Burgess, Cheryl author
Title The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.
Published New York McGraw-Hill Education, [2014]
Description xvi, 267 pages : illustrations ; 23 cm.
Notes Includes bibliographical references and index.
Contents The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul.
Subjects Internet marketing
Branding (Marketing)
Social media -- Economic aspects
Business networks
Other Names Burgess, Mark, 1949- author
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