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The social executive : how to master social media and why it's good for business / Dionne Kasian-Lew.
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Catalogue Record 840012
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Catalogue Record 840012
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Catalogue Information
Catalogue Record 840012
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Item Information
Shelf Location
Collection
Volume Ref.
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Status
Due Date
658.45 KAS
Adult Non Fiction
Chester Hill
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*, Overdue
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10 Sep 2024
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Catalogue Record 840012
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Catalogue Record 840012 ItemInfo
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Catalogue Record 840012 ItemInfo
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Catalogue Information
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Details
ISBN
9780730312895 (paperback)
Name
Kasian-Lew, Dionne
author.
Title
The social executive : how to master social media and why it's good for business / Dionne Kasian-Lew.
Published
Milton, Queensland : John Wiley & Sons, 2014.
?2014
Description
xix, 302 pages : illustrations ; 22 cm.
Notes
Includes index.
Summary
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.
Subjects
Communication in management
Businesspeople -- Social networks
Business enterprises -- Computer networks
Online social networks
Links to Related Works
Subject References:
Business enterprises -- Computer networks
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Businesspeople -- Social networks
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Communication in management
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Online social networks
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See Also:
Communication in personnel management
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Management
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Broader Subject References:
Social media.
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Authors:
Kasian-Lew, Dionne
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