| ISBN |
9780071835749 (hbk.) |
| 0071835741 (hbk.) |
| Name |
Wright, Ted, 1967- author. |
| Title |
Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright. |
| Published |
New York McGraw-Hill Education, 2015. |
| Description |
xviii, 221 pages ; 24 cm. |
| Notes |
Includes bibliographical references and index. |
| Contents |
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. |
| Summary |
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. |
| Subjects |
Word-of-mouth advertising |
| Communication in marketing |
| Branding (Marketing) |
| Links to Related Works |
Subject References:
See Also:
Authors:
|
|---|
