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Salesforce marketing cloud / by Chester Bullock and Mark Pollard.

Salesforce marketing cloud / by Chester Bullock and Mark Pollard.
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Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
658.872 BULL
 Adult Non Fiction   Bankstown . . Available .  
Reserve any copy Click Here Catalogue Record 1012893
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Catalogue Information
Field name Details
ISBN 9781119122098 (paperback)
Name Bullock, Chester author.
Title Salesforce marketing cloud / by Chester Bullock and Mark Pollard.
Published Hoboken, NJ : John Wiley & Sons, [2018]
©2018
Description xii, 344 pages : illustrations ; 24 cm.
Notes Includes index.
Summary Take your digital marketing on a journey! Everything seems to be moving to the cloud these days-and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimise your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing CloudDefine and understand your customers' journeys-and how you fit into themEngage your customers across devices, ensuring consistent communicationUse predictive data to optimise engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world.
Subjects Salesforce (Online service)
Internet marketing
Marketing -- Management -- Data processing
Customer relations -- Management -- Data processing
Other Names Pollard, Mark author.
Series --For dummies
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