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Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.872 GRUE	Adult Non Fiction		Campsie .	. Available .

Catalogue Information
Field name	Details
ISBN	9781137024817 (paperback)
Name	Gruenbaum, Ronan author.
Title	Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum.
Published	New York : Palgrave Macmillan, 2015.
Published	©2015
Description	xviii, 294 pages : illustrations ; 20 cm.
Notes	Includes bibliographical references and index.
Contents	Machine generated contents note: -- 1. What is it? 2. Why it matters3. How to do it4. The Future's Bright.
Summary	This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business.
Subjects	Social media
	Internet marketing
	Business communication
	Organizational change
Series	Palgrave pocket consultants
Links to Related Works	Subject References: Business communication . Internet marketing . Organizational change . Social media . See Also: Business presentations . Communication . Job enrichment . Management . Organization . Broader Subject References: Electronic commerce . Marketing . Communication . Narrower Subject References: Blogs . Online social networks. . Podcasts. . Authors: Gruenbaum, Ronan . Series: Palgrave pocket consultants .