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Blockbusters : hit-making, risk-taking, and the big business of entertainment / Anita Elberse.

Blockbusters : hit-making, risk-taking, and the big business of entertainment / Anita Elberse.
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Shelf Location Collection Volume Ref. Branch Status Due Date
384 ELBE
 Adult Non Fiction   Campsie . . Available .  
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ISBN 9781922070692 (paperback)
Name Elberse, Anita author.
Title Blockbusters : hit-making, risk-taking, and the big business of entertainment / Anita Elberse.
Published Brunswick, Victoria : Scribe Publications, 2014.
©2013
Description 307 pages : illustrations ; 24 cm.
Notes First published: New York : Henry Holt & Co, 2013.
Includes bibliographical references and index.
Summary What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and Real Madrid, along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? The author has done pioneering research on the worlds of media and sports for more than a decade. This book explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products is the surest path to long-term success. This book reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, this book is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate today's high-stakes business world at large.
Subjects Music industry
Mass media -- Economic aspects
Motion picture industry
Celebrities
Music trade
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