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The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.

The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.409 MART
 Adult Non Fiction   Lakemba . . Available .  
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Field name Details
ISBN 9781781252741 (paperback)
Name Martin, Steve J. author.
Title The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.
Published London : Profile books, 2014.
©2014
Description 289 pages ; 22 cm.
Notes Includes bibliographical references and index.
Contents Contents note continued: 60.What small change can you make to an email that can make a BIG difference to how easy your business partners are to negotiate with? -- 51.How might a small touch lead to a BIG increase in value? -- 52.Saving the best 'til last. What small BIG can make all the difference?.
Summary At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Subjects Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Organizational change
Other Names Goldstein, Noah J. author.
Cialdini, Robert B. author.
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