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Digital Darwinism : survival of the fittest in the age of business disruption / Tom Goodwin.

Digital Darwinism : survival of the fittest in the age of business disruption / Tom Goodwin.
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Shelf Location Collection Volume Ref. Branch Status Due Date
658.4 GOOD
 Adult Non Fiction   Greenacre . . Available .  
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Field name Details
ISBN 9780749482282 (paperback)
Name Goodwin, Tom author.
Title Digital Darwinism : survival of the fittest in the age of business disruption / Tom Goodwin.
Published London : KoganPage Inspire, 2018.
©2018
Description xv, 219 pages ; 22 cm.
Notes Includes bibliographical references and index.
Summary This book takes a look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change. The author shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about digital is wrong in order to revolutionize your mindset: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
Subjects Success in business
Creative ability in business
Business -- Technological innovations
Electronic commerce
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