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Trailblazer : the power of business as the greatest platform for change / Marc Benioff with Monica Langley.

Trailblazer : the power of business as the greatest platform for change / Marc Benioff with Monica Langley.
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Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
658.408 BENI
 Adult Non Fiction   Greenacre . . Available .  
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Field name Details
ISBN 9781471181818 (paperback)
Name Benioff, Marc R., 1964- author.
Title Trailblazer : the power of business as the greatest platform for change / Marc Benioff with Monica Langley.
Published London : Simon & Schuster, 2019.
©2019
Description x, 251 pages ; 24 cm.
Notes Includes index.
Summary When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place.
Subjects Social responsibility of business
Leadership
Customer relations
Technological innovations -- Management
Other Names Langley, Monica author.
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