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The long tail : how endless choice is creating unlimited demand / Chris Anderson.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
658.802 AND	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	190521121X (pbk.)
ISBN	9781905211210 (pbk.)
Name	Anderson, Chris, 1961-
Title	The long tail : how endless choice is creating unlimited demand / Chris Anderson.
Published	London : Business Books, 2006.
Description	xii, 238 p. : ill. ; 24 cm.
Notes	Includes bibliographical references and index.
Subjects	Market segmentation
	Internet marketing
	Marketing -- Technological innovations
	Internet -- Social aspects
	Music trade -- Computer network resources
	Book industries and trade -- Technological innovations
Links to Related Works	Subject References: Book industries and trade -- Technological innovations . Internet marketing . Internet -- Social aspects . Market segmentation . Marketing -- Technological innovations . Music trade -- Computer network resources . See Also: Marketing . Broader Subject References: Electronic commerce . Marketing . Authors: Anderson, Chris, 1961- .