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Strategies and tools for corporate blogging / John Cass.

Item Information
Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date
659.20285 CAS	Adult Non Fiction		Bankstown .	. Available .

Catalogue Information
Field name	Details
ISBN	9780750684163
ISBN	075068416X
Name	Cass, John (Gene John)
Title	Strategies and tools for corporate blogging / John Cass.
Published	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007.
Description	xvi, 224 p. : ill. ; 23 cm.
Notes	Includes bibliographical references and index.
Contents	The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
Subjects	Business communication -- Blogs
	Internet marketing
	Business enterprises -- Blogs
	Blogs
Links to Related Works	Subject References: Blogs . Business communication -- Blogs . Business enterprises -- Blogs . Internet marketing . Broader Subject References: Diaries . Social media. . Web sites . Electronic commerce . Marketing . Authors: Cass, John (Gene John) .