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Advertising standards and ethics / edited by Justin Healey.
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Catalogue Record 886275
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Catalogue Record 886275
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Catalogue Record 886275
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HSC 659.1110994 ADV
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659.111 ADVE
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Catalogue Record 886275
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Catalogue Record 886275 ItemInfo
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ISBN
9781922084880 (pbk.)
1922084883 (pbk.)
Title
Advertising standards and ethics / edited by Justin Healey.
Published
Thirroul, N.S.W. The Spinney Press, 2015.
Description
60 pages : colour illustrations ; 30 cm.
Notes
Includes bibliographical references and index.
Summary
Advertising in its various forms has a powerful impact on Australian society. It not only influences the public's consumer preferences; it also helps shape society's values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers' claims and products don't always align with prevailing community values and attitudes?
Subjects
Advertising -- Standards -- Australia
Advertising -- Moral and ethical aspects -- Australia
Other Names
Healey, Justin
editor.
Series
Issues in society (Balmain, N.S.W.)
See Also:
Issues for the nineties (Balmain, N.S.W.)
v. 394.
Links to Related Works
Subject References:
Advertising -- Moral and ethical aspects -- Australia
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Advertising -- Standards -- Australia
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Authors:
Healey, Justin
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Series:
Issues in society (Balmain, N.S.W.)
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